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Grassroots Zhejiang Merchants Win the World:
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Introduction#
Based on the 22 business rules of grassroots Zhejiang merchants that have been circulating among the people, combined with the actual entrepreneurial practices of Zhejiang merchants, and integrating business management concepts, this book is presented. Most of these business rules are the result of the baptism of blood and fire in the ordinary grassroots Zhejiang merchants' journey of doing business. Some of these business rules may seem straightforward, and some may seem a bit vulgar, but looking at the entire content of the 22 business rules of Zhejiang merchants, they truly express the inner thoughts of ordinary Zhejiang merchants and reveal some rules and lessons of doing business. "Grassroots Zhejiang Merchants Win the World" expresses respect for modern Zhejiang merchants who grew up in obscurity and achieved brilliance.
Everyone knows that people from Zhejiang are smart and have a business mind from a young age. How did Yiwu become a world-famous small commodity wholesale distribution center in just a few years? What is the reason why Zhejiang merchants can do business all over the world? A recent best-selling book reveals the secrets behind it.
Based on the 22 business rules of Zhejiang merchants that have been circulating among the people, this book focuses on political situations, business concepts, interpersonal relationships, overall considerations, and starting from small matters. The author, from the perspective of personal experience, firsthand observations, and firsthand information, uses a delicate writing style and original plain language to depict how grassroots Zhejiang merchants start businesses, guard against deception, unite, invest, develop projects, succeed, deal with risks, and turn crises into opportunities. The book provides a comprehensive range of practical examples and insights, revealing the footprints of hard work and the tears of joy and sorrow behind the applause and flowers for grassroots Zhejiang merchants. Each case in the book is true and reliable, and every word has been carefully considered, providing broad enlightenment for future generations, entrepreneurs, small and medium-sized enterprises, young students, and friends who study grassroots Zhejiang merchants.
The first chapter of the book states, "In business, grasping the overall situation is of paramount importance." This is the business philosophy of Hu Xueyan and the business philosophy of Zhejiang people. This fully illustrates the business wisdom of Zhejiang merchants. Throughout Chinese history, everything has been guided by policies. Zhejiang merchants read the news, study policies, and pay attention to the national political situation, allowing them to become prosperous ahead of others. To keep up with the times in business, achieve win-win situations, think big, and have a big vision and career, one must have a broad mindset. This is the businessperson who keeps up with the times, this is the new Zhejiang merchant.
Starting with the first chapter of the book, "Persist in watching the news broadcast. To grasp the economic situation, one must pay attention to the national political situation," Chen Jun repeatedly uses examples based on his years of business experience and insights to express that a businessperson with a provincial perspective can do business in a province. To see the world, one must be able to do business in the world and become a top-notch businessperson. Expanding territory, embracing teamwork, integrating various resources, not being deterred by small profits or small risks, is a major success factor for Zhejiang merchants in doing business. Taking advantage of others' strengths to make up for one's own weaknesses, giving back to society, and being grateful to society are also major characteristics of Zhejiang merchants. Zhejiang merchants are responsible, philosophical, and wise. They are a group of businesspeople with a sense of social responsibility, as well as a group of entrepreneurs who dare to innovate and learn.
Author Introduction#
Chen Jun, from Wenling City, Zhejiang Province, has been a teacher and journalist. He has been doing business in Beijing for 14 years. He is currently the chairman of Beijing Today Trend Enterprise Planning Company, the vice chairman of Beijing Zhejiang Enterprise Chamber of Commerce, the vice chairman of Beijing Zhejiang Taizhou Chamber of Commerce, the executive director of the National Real Estate Managers Alliance, the executive director of the City Operations Council of the China Ecological City Construction Alliance, and the advisor of Beijing Wenling Chamber of Commerce, Linhai Chamber of Commerce, and Wushang Research Association.